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Icon.com Sold for $12 Million in 6th Largest Publicly Reported Domain Sale of All Time

<p><img src&equals;"data&colon;image&sol;gif&semi;base64&comma;R0lGODlhAQABAIAAAAAAAP&sol;&sol;&sol;ywAAAAAAQABAAACAUwAOw&equals;&equals;" fifu-lazy&equals;"1" fifu-data-sizes&equals;"auto" fifu-data-srcset&equals;"https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1&w&equals;75&resize&equals;75&ssl&equals;1 75w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1&w&equals;100&resize&equals;100&ssl&equals;1 100w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1&w&equals;150&resize&equals;150&ssl&equals;1 150w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1&w&equals;240&resize&equals;240&ssl&equals;1 240w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1&w&equals;320&resize&equals;320&ssl&equals;1 320w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1&w&equals;500&resize&equals;500&ssl&equals;1 500w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1&w&equals;640&resize&equals;640&ssl&equals;1 640w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1&w&equals;800&resize&equals;800&ssl&equals;1 800w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1&w&equals;1024&resize&equals;1024&ssl&equals;1 1024w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1&w&equals;1280&resize&equals;1280&ssl&equals;1 1280w&comma; https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1&w&equals;1600&resize&equals;1600&ssl&equals;1 1600w" class&equals;"img-responsive alignleft wp-image-2409 size-full" title&equals;"Icon&period;com Sold for &dollar;12 Million in 6th Largest Publicly Reported Domain Sale of All Time" fifu-data-src&equals;"https&colon;&sol;&sol;i0&period;wp&period;com&sol;www&period;domainbox&period;io&sol;wp-content&sol;uploads&sol;2025&sol;08&sol;icon&period;com280sq&period;jpg&quest;ssl&equals;1" alt&equals;"Icon&period;com Sold for &dollar;12 Million in 6th Largest Publicly Reported Domain Sale of All Time" width&equals;"280" height&equals;"280" &sol;>In a post on <b><a href&equals;"https&colon;&sol;&sol;www&period;linkedin&period;com&sol;posts&sol;kennandavison&lowbar;introducing-icon-the-worlds-first-ai-cmo-activity-7321217146494017537-G4DC&quest;utm&lowbar;source&equals;share&amp&semi;utm&lowbar;medium&equals;member&lowbar;desktop&amp&semi;rcm&equals;ACoAAADA2vcBr0g90sEU3Hu1AnhfZRdpMC8B36s" target&equals;"&lowbar;blank" rel&equals;"noopener"><u>LinkedIn<&sol;u><&sol;a><&sol;b> today <b><a href&equals;"https&colon;&sol;&sol;icon&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener"><u>Icon<&sol;u><&sol;a><&sol;b> <b>CEO Kennan Davison<&sol;b> revealed that his company paid <b>&dollar;12 million<&sol;b> to acquire the exact match domain for their artificial intelligence based startup&period; The sale was made by <b><a href&equals;"https&colon;&sol;&sol;www&period;linkedin&period;com&sol;in&sol;andrew-miller-2732964&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener"><u>Andrew Miller<&sol;u><&sol;a><&sol;b> &lpar;<b><a href&equals;"http&colon;&sol;&sol;atmholdings&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener"><u>ATM Holdings<&sol;u><&sol;a><&sol;b> and Managing Director for <b><a href&equals;"https&colon;&sol;&sol;hilcodigital&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener"><u>Hilco Digital Assets<&sol;u><&sol;a><&sol;b>&rpar; with <b><a href&equals;"https&colon;&sol;&sol;lumis&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener"><u>Lumis&period;com<&sol;u><&sol;a><&sol;b> representing the buyer&period; This is the 6th highest publicly reported domain sale since we began tracking the market in 2003 and just the latest of many landmark sales that Miller has helped orchestrate&period;<&sol;p>&NewLine;<p>Acquiring this premier asset was a bold and decisive move by Davison who&comma; based on his post&comma; clearly believes in the go big or go home philosophy&period; Kennan stated&comma; &&num;8220&semi;<span class&equals;"break-words&NewLine; tvm-parent-container" dir&equals;"ltr">I know I’m not supposed to say this publicly&comma; but<b> I want to make Icon the greatest company of all time&period; <&sol;b>I want to deliver insane value to our customers&period; I want to create <strong>generational wealth<&sol;strong> for my team and investors&period; I want to break the <strong>&dollar;0 to &dollar;100M ARR<&sol;strong> world record&excl;&&num;8221&semi;<&sol;span><&sol;p>&NewLine;<p><span class&equals;"break-words&NewLine; tvm-parent-container" dir&equals;"ltr">Those are obviously lofty goals but <&sol;span><span class&equals;"break-words&NewLine; tvm-parent-container" dir&equals;"ltr">many of the greatest business success stories of all time began with the leader of a company understanding <b>how valuable a great domain name can be to the enterprise<&sol;b> in the long run &&num;8211&semi; and acting to acquire it&period; So&comma; we are in Kennan&&num;8217&semi;s corner on this move&period;<&sol;span><&sol;p>&NewLine;<p align&equals;"left"><span class&equals;"break-words&NewLine; tvm-parent-container" dir&equals;"ltr">Regarding Icon&&num;8217&semi;s product&comma; Davison describes it as &&num;8220&semi;<&sol;span>the world’s first <b>AI CMO &lpar;Chief Marketing Officer&rpar;<&sol;b>&colon; it can plan&comma; create and run 1000s of winning ads end-to-end&period;&&num;8221&semi; He added&comma; &&num;8220&semi;We&&num;8217&semi;re backed by <b>Peter Thiel&&num;8217&semi;s Founders Fund<&sol;b> and execs of frontier AI labs like <b>OpenAI<&sol;b> &lpar;ChatGPT&rpar;&comma; <b>Cognition<&sol;b> and <b>Pika<&sol;b><&sol;p>&NewLine;<p align&equals;"left">No one knows exactly how the Icon story will play out from from here but&comma; given Davison&&num;8217&semi;s stated goals and this key acquisition of Icon&period;com&comma; he has <b>commanded people&&num;8217&semi;s attention<&sol;b>&comma; guaranteeing a lot of us will be closely following the company&&num;8217&semi;s iconic journey in the months and years ahead&period;<&sol;p>&NewLine;

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