Categories: Domains

Are New gTLDs Finally Finding Their Niche In The Marketplace?

<div>&NewLine;<p>In early 2012&comma; the new gTLD program initiated by ICANN enabled the largest expansion of the domain name system with the main aim to enhance innovation&comma; competition&comma; and consumer choice&period; New gTLDs were first introduced in October 2013 and by the end of 2014&comma; hundreds of new gTLDs made their way into the Internet architecture&period; 2019 will now mark 5 years since the first new gTLDs came online and after a few rocky years&comma; new gTLDs may finally be finding their niche in the marketplace&period; And this comes as no surprise&excl;<&sol;p>&NewLine;<p>Anyone who has ever tried to buy domain names is likely to have experienced a problem that has plagued the World Wide Web since its inception &&num;8211&semi; domain name unavailability&period; With legacy TLDs like &period;com remaining the most popular choice all this while&comma; it’s difficult to get good&comma; precise and short dot-com domain names&period; Also&comma; the prices for short&comma; one-word &period;com domains in the aftermarket are increasing and are being sold for millions of dollars in domain auctions&comma; the highest bid until now is Insure&period;com&comma; which was sold for a whopping &dollar;16 million&period; While the &period;com extension certainly is not going away any time soon &lpar;not with over <a title&equals;"Generic TLDs Statistics - Domain Name Stat" href&equals;"https&colon;&sol;&sol;domainnamestat&period;com&sol;statistics&sol;tldtype&sol;generic">145 million domains<&sol;a> registered as of December 2018&rpar;&comma; small and large brands alike are now gravitating towards the many hyper-specific alternative extensions available today&period; According to Verisign&comma; one in five domain name registrations in the last year was on a new gTLD&excl;<&sol;p>&NewLine;<div class&equals;"pic-wrapper zoomed">&NewLine;<h4 align&equals;"center">Domain Registration Dynamics In New GTLDs From Jan 2016 &&num;8211&semi; Jan 2018<&sol;h4>&NewLine;<p><img src&equals;"data&colon;image&sol;gif&semi;base64&comma;R0lGODlhAQABAIAAAAAAAP&sol;&sol;&sol;ywAAAAAAQABAAACAUwAOw&equals;&equals;" fifu-lazy&equals;"1" fifu-data-sizes&equals;"auto" fifu-data-srcset&equals;"https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1&w&equals;75&resize&equals;75&ssl&equals;1 75w&comma; https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1&w&equals;100&resize&equals;100&ssl&equals;1 100w&comma; https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1&w&equals;150&resize&equals;150&ssl&equals;1 150w&comma; https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1&w&equals;240&resize&equals;240&ssl&equals;1 240w&comma; https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1&w&equals;320&resize&equals;320&ssl&equals;1 320w&comma; https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1&w&equals;500&resize&equals;500&ssl&equals;1 500w&comma; https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1&w&equals;640&resize&equals;640&ssl&equals;1 640w&comma; https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1&w&equals;800&resize&equals;800&ssl&equals;1 800w&comma; https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1&w&equals;1024&resize&equals;1024&ssl&equals;1 1024w&comma; https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1&w&equals;1280&resize&equals;1280&ssl&equals;1 1280w&comma; https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1&w&equals;1600&resize&equals;1600&ssl&equals;1 1600w" style&equals;"width&colon; 80&percnt;&semi;" title&equals;"Domain Registration Dynamics In New GTLDs From Jan 2016 - Jan 2018" fifu-data-src&equals;"https&colon;&sol;&sol;i2&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;domain-registration-dynamics-in-new-gtlds&period;png&quest;ssl&equals;1" alt&equals;"Domain Registration Dynamics In New GTLDs From Jan 2016 - Jan 2018" &sol;><&sol;p>&NewLine;<p align&equals;"center">Source&colon; <a title&equals;"New generic TLDs Statistics - Domain Name Stat" href&equals;"https&colon;&sol;&sol;domainnamestat&period;com&sol;statistics&sol;tldtype&sol;new">https&colon;&sol;&sol;domainnamestat&period;com&sol;statistics&sol;tldtype&sol;new<&sol;a><&sol;p>&NewLine;<&sol;div>&NewLine;<p>For the first 3 years&comma; since the introduction of new gTLDs in 2013&comma; less than 10 million domains were registered with new extensions&period; But with the exponential growth of the web&comma; and the growing demand for domains for personal&comma; professional&comma; organizational&comma; service or even national usage&comma; people started seeing the various advantages that these new TLDs have over legacy TLDs &lpar;which we will discuss later in the blog&rpar; for their businesses&period;<&sol;p>&NewLine;<h4 align&equals;"center">Yearly Break Down Of The Graph<&sol;h4>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<table>&NewLine;<thead>&NewLine;<tr>&NewLine;<th>Year<&sol;th>&NewLine;<th>Total Domains Registered<&sol;th>&NewLine;<th>Domains Registered in A Period<&sol;th>&NewLine;<&sol;tr>&NewLine;<&sol;thead>&NewLine;<tbody>&NewLine;<tr>&NewLine;<td>December 2015<&sol;td>&NewLine;<td>Approx&period; 9&period;5 million<&sol;td>&NewLine;<td>9&period;5 million domains registered in 3 years<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td>December 2016<&sol;td>&NewLine;<td>Approx&period; 16 million<&sol;td>&NewLine;<td>6&period;5 million domains registered in one year<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td>December 2017<&sol;td>&NewLine;<td>Approx&period; 25 million<&sol;td>&NewLine;<td>9 million domains registered in one year<&sol;td>&NewLine;<&sol;tr>&NewLine;<tr>&NewLine;<td>December 2018<&sol;td>&NewLine;<td>Approx&period; 46 million<&sol;td>&NewLine;<td>22&period;5 million domains registered in one year<&sol;td>&NewLine;<&sol;tr>&NewLine;<&sol;tbody>&NewLine;<&sol;table>&NewLine;<p>In the year 2017 itself&comma; 9 million domain names were registered – the same number of registrations that took nearly 3 years initially&period; Domain under the new gTLDs for 2018 totals some 22&period;5 million – up 11&percnt; from the previous year&period; For instance&comma; &period;app&comma; a new entrant launched by Google&comma; exploded into the market in the middle of the year and has around 320K domains so far&period;<&sol;p>&NewLine;<p>This tidal wave of new TLDs can be also seen with &period;info and &period;top joining the ranks in the top 10 registered domain TLDs&comma; with legacy TLDs in such a short span&period;<&sol;p>&NewLine;<div class&equals;"pic-wrapper zoomed">&NewLine;<h4 align&equals;"center">Registrations Distribution&comma; By TLD<&sol;h4>&NewLine;<p><img src&equals;"data&colon;image&sol;gif&semi;base64&comma;R0lGODlhAQABAIAAAAAAAP&sol;&sol;&sol;ywAAAAAAQABAAACAUwAOw&equals;&equals;" fifu-lazy&equals;"1" fifu-data-sizes&equals;"auto" fifu-data-srcset&equals;"https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1&w&equals;75&resize&equals;75&ssl&equals;1 75w&comma; https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1&w&equals;100&resize&equals;100&ssl&equals;1 100w&comma; https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1&w&equals;150&resize&equals;150&ssl&equals;1 150w&comma; https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1&w&equals;240&resize&equals;240&ssl&equals;1 240w&comma; https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1&w&equals;320&resize&equals;320&ssl&equals;1 320w&comma; https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1&w&equals;500&resize&equals;500&ssl&equals;1 500w&comma; https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1&w&equals;640&resize&equals;640&ssl&equals;1 640w&comma; https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1&w&equals;800&resize&equals;800&ssl&equals;1 800w&comma; https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1&w&equals;1024&resize&equals;1024&ssl&equals;1 1024w&comma; https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1&w&equals;1280&resize&equals;1280&ssl&equals;1 1280w&comma; https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1&w&equals;1600&resize&equals;1600&ssl&equals;1 1600w" style&equals;"width&colon; 80&percnt;&semi;" title&equals;"Registrations Distribution&comma; By TLD" fifu-data-src&equals;"https&colon;&sol;&sol;i1&period;wp&period;com&sol;domainbox&period;io&sol;wp-content&sol;uploads&sol;2022&sol;01&sol;registrations-distribution-by-tld&period;png&quest;ssl&equals;1" alt&equals;"Registrations Distribution&comma; By TLD" &sol;><&sol;p>&NewLine;<p>Source&colon; <a title&equals;"All TLDs Statistics - Domain Name Stat" href&equals;"https&colon;&sol;&sol;domainnamestat&period;com&sol;statistics&sol;tldtype&sol;all">https&colon;&sol;&sol;domainnamestat&period;com&sol;statistics&sol;tldtype&sol;all<&sol;a><&sol;p>&NewLine;<&sol;div>&NewLine;<p>Some of the reasons for the shift to new TLDs in the recent past can be credited to&colon;<&sol;p>&NewLine;<ul class&equals;"common-non-numeric-list">&NewLine;<li>Saturation in more traditional domain name endings like &period;com&comma; and country code TLDs &lpar;such as &period;uk&comma; &period;tk and &period;cn&rpar;&period;<&sol;li>&NewLine;<li>Low registration costs&comma; volume discounts&comma; and refund policies making them economically viable&period;<&sol;li>&NewLine;<li>More lenient regulations and ease in registration&semi; people don’t face many issues in accessing their choice of domain names&period;<&sol;li>&NewLine;<&sol;ul>&NewLine;<p>Besides these practical reasons&comma; the new gTLDs can be very specific and businesses can opt for TLDs to define their business by<&sol;p>&NewLine;<h3>1&rpar; Geo Domain Names<&sol;h3>&NewLine;<p>Domain extensions representing a business&comma; organization&comma; cultural establishments&comma; or even an individual’s location can be very helpful in strengthening regional business areas and cater to people of the same region where they are based out of&period; E&period;g &period;nyc&comma; london&comma; &period;dubai&comma; etc&period;<&sol;p>&NewLine;<h3>2&rpar; Specialty Domain Names<&sol;h3>&NewLine;<p>Professionals in specific specializations can have domain extensions that can explicitly mention the services they offer&period; E&period;g&period; &period;lawyer&comma; &period;plumber&comma; &period;design&comma; &period;training&comma; etc&period;<&sol;p>&NewLine;<h3>3&rpar; Generic Domain Names<&sol;h3>&NewLine;<p>Domain extensions that are open for anyone to register&comma; without or with few restrictions&period; E&period;g&period; &period;info&comma; &period;books&comma; &period;cars&comma; &period;guru&comma; etc&period;<&sol;p>&NewLine;<h3>4&rpar; Brand Domain Names<&sol;h3>&NewLine;<p>New TLDs applied by companies to represent their brand&period; These are great for Fortune 500 companies who can now bring their entire products and service portfolio under the same umbrella&period; Those include &period;nike&comma; &period;google&comma; &period;ibm&comma; &period;bmw&comma; to name a few&period; Unfortunately&comma; most of these won’t be open for registration by the public&period;<&sol;p>&NewLine;<h3>5&rpar; Internationalized Domain Names &lpar;IDNs&rpar;<&sol;h3>&NewLine;<p>The introduction of IDN – domains in non-Latin scripts – are enabling a multilingual Internet and allowing people to navigate the web in their own language&period; Some of the different language scripts that are available are&colon; Arabic&comma; Chinese&comma; Greek&comma; Devanagari and more&period;<&sol;p>&NewLine;<p>With an increasing number of new strings available to the public or to some specific organizations – a total of <a title&equals;"New generic TLDs Statistics - Domain Name Stat" href&equals;"https&colon;&sol;&sol;domainnamestat&period;com&sol;statistics&sol;tldtype&sol;new">1&comma;222<&sol;a> at present&comma; new gTLDs have the potential to be the future of the internet&period; In our next blog&comma; we will talk about how these extensions are opening doors to new branding and identity options for businesses of all sizes&period; Stay tuned&excl;<&sol;p>&NewLine;<&sol;div>&NewLine;<p><a href&equals;"https&colon;&sol;&sol;domainnamestat&period;com&sol;blog&sol;are-new-gtlds-finally-finding-their-niche-in-the-marketplace">Go to Source<&sol;a><br &sol;>&NewLine;Author&colon; admin<&sol;p>&NewLine;

Sponsored
Share it:
DomainBox Admin

Recent Posts

Premium Domain Names – What, Why, and How?

Premium Domain Names — What, Why, and How? Understanding the Value of Aftermarket Domains and…

1 week ago

The Efficacy, Reach, and Influence of Radio Advertising in the Personal Injury Sector

The following article offers real-life examples of the efficacy, reach, and influence that radio advertising…

2 weeks ago

Inside Trump’s $699999 Domain Acquisition – ABTC.COM

  Trump Family Venture Secures ABTC.com for $699999 Ahead of “American Bitcoin” Nasdaq Debut The…

3 weeks ago

Icon.com Sold for $12 Million in 6th Largest Publicly Reported Domain Sale of All Time

In a post on LinkedIn today Icon CEO Kennan Davison revealed that his company paid $12 million to acquire the exact match…

3 months ago

Awesome Domaining 🏷️

A curated list of resources for domain investors ("domainers"), curated in the spirit of Awesome…

4 months ago

OpenAI Buys Chat.com, Redirected to ChatGPT

OpenAI has acquired Chat.com, a domain name previously purchased for $15.5 million by HubSpot’s co-founder…

12 months ago
">

This website uses cookies.