Icon.com Sold for $12 Million in 6th Largest Publicly Reported Domain Sale of All Time

In a post on LinkedIn today Icon CEO Kennan Davison revealed that his company paid $12 million to acquire the exact match domain for their artificial intelligence based startup. The sale was made by Andrew Miller (ATM Holdings and Managing Director for Hilco Digital Assets) with Lumis.com representing the buyer. This is the 6th highest publicly reported domain sale since we began tracking the market in 2003 and just the latest of...

Hurt.com Acquired for $1.5 Million

Last week, the premium domain, Hurt.com acquired for $1.5 Million in a private sale. Details surrounding the sale have been scarce as is often the case for premium domains acquired through private sales. The sale price of $1,500,000 represents the third-largest sale of 2023, after help.com ($3 Mil) and HBO's acquisition of "Max.com" for $1,800,000-which was recorded just one week prior to the Hurt.com transaction. The two account for over $3.25...

The Psychology of Domain Names: How They Influence User Behavior-DomainPlace.com

This post originally appeared on DomainPlace.com In today's digital age, where businesses and individuals alike are striving for a strong online presence, the choice of a domain name is no longer just a matter of practicality; it's also a journey into the depths of psychology. Domain names have evolved beyond mere addresses on the web; they are now powerful tools that can influence user trust, perceptions, and click-through rates. In this blog...

How to Negotiate and Purchase Premium Domain Names

  Negotiating and Purchasing Premium Domains An elite domain can give your business instant legitimacy and prestige, as well as improve SEO efforts and boost organic traffic to your website. Acquiring a premium domain may present its own set of challenges; to find success it's essential to conduct extensive research, be patient and make an honest offer. Do Your Research Your domain name choice will have an enormous effect on how customers...

Benefits of Premium Domain Names for Businesses

Domain names can be thought of as digital real estate - and premium domain names as prized trophy properties. They convey an immediate message that resonates with consumers while helping businesses meet their branding and commercial goals. Premium domains leave an indelible mark on their customers. Their short and catchy names make them easy for customers to remember, and many contain or feature relevant business keywords. Increased Visibility...