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In the last blog, we explored the growth in new gTLDs and the reasons why individuals and businesses are increasingly opting for them. Today, we will discuss how these new gTLDs provide a fresh digital landscape to online businesses by providing opportunities to deepen their digital footprint and build a domain name or even an entire domain portfolio that works for their brand. 1) Establish AUnique Brand Presence With over 1200 new gTLDs...

In early 2012, the new gTLD program initiated by ICANN enabled the largest expansion of the domain name system with the main aim to enhance innovation, competition, and consumer choice. New gTLDs were first introduced in October 2013 and by the end of 2014, hundreds of new gTLDs made their way into the Internet architecture. 2019 will now mark 5 years since the first new gTLDs came online and after a few rocky years, new gTLDs may finally be...